The Unfolding Sustainability Generation 

Ecology Prime is pleased to share the exceptional work and unique perspective of seven bright minds from the Whitman School of Management, Syracuse University, Sustainable Enterprise course, of Fall 2020. Individually, the points of view shared by these independent thinkers, are timely and unique. Collectively, these voices beckon to a broader generational shift that has been underway, and which is becoming more inclusive, diverse, and focused on a shared pursuit of a more sustainable future.

Mark Coleman, adjunct instructor of Sustainable Enterprise and an award-winning author of three books on sustainability, introduced a class of 29 students to Sustainable Enterprise. The course’s content, purpose, and learning objectives are focused on providing the tools, methods, and understanding of how systemic changes influence business and entrepreneurs and consequentially, how business and entrepreneurs address the needs of society and create new paradigms through sustainable value. The course is part of a broader curriculum which prepares students to engage in transdisciplinary collaboration to develop sustainable solutions to complex organizational challenges. The essays and video presented here over the next weeks were submitted as the Sustainable Enterprise course’s final projects.

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Before March 2020, Americans lived each day interacting regularly with other people; there was no social distancing, traveling for vacations and business trips was common, and masks were not a necessity. Now, it is looked down upon to live out each day as if coronavirus does not exist. With the drastic effects of climate change being experienced throughout the world, it has become impossible to avoid the consequences behind this chapter in history. Even after the COVID-19 pandemic is over, there will be no turning back to life as it once was… How will American society progress?

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Camryn Lawyea post


The future, from my view on the cliff’s edge of my college career, looks daunting and uncertain. By now, I have discovered many of my passions, my favorite subjects to learn, and what I think I would like to do with my career. But who can know for sure? I certainly don’t know which job I will enjoy the most, what path my career might actually follow, or where life will take me.

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Zachary Fredendall post

There is much discussion around the idea of “Sustainable Enterprise” and what it means in the context of the global market. It is imperative that we act on this message and try to create businesses that not only are good for the economy, but also for society and the environment. Today, I will discuss the issues surrounding “sustainable enterprise” and show that not all green companies are what they seem.

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Unfortunately, environmental issues go far and beyond climate change. As a population, we need to mitigate and adapt to the long-term effects of climate change while simultaneously altering our everyday habits. Not only can individuals make conscious efforts to be sustainable, but businesses of every scale can do the same.

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Joshua Simoni Post

Marcus Aurelius, one of the most respected emperors in Roman history once said that one who does not live his life in accordance with nature is one who is generally unsatisfied with himself. He believed that to live in accordance with nature entailed living in kinship with all rational beings, caring for all and recognizing ourselves as a part of a greater whole.

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Joshua Katowitz post

Revive Fashion strives to close the loop in Fast Fashion waste. We give new life to past styles by reducing, reusing, recycling, recreating and reviving clothing. Our mission and passion is to balance fashion trends with sustainability in order to protect the planet and our communities.

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Stephanie Pearson Post

You’re living through COVID. You now know more about systems thinking, sustainability and the potential that sustainable enterprise development can have on the environment, society and the economy. What can we learn from this experience and what role can sustainability and sustainable enterprise play in helping us not only recover and survive, but also become more resilient and thrive?

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