Eric McLamb is the Founder of Ecology Prime Inc. and a 40-year veteran of educational, environmental and entertainment media. He has extensive experience in environmental journalism, multimedia and public relations ā including myriad articles published online and in textbooks. He has served as a senior executive for the television empires of Turner Broadcasting System and Discovery Inc. and has closely worked with such pioneers as The Cousteau Society, National Geographic Television, World Wildlife Fund, National Audubon Society and National Wildlife Federation, among numerous others. He credits his "lived in the city, raised in the country" roots to his unique perspective on human ecology.